Ikea vs Ikea Hackers – A Case Study on Brand Communities

Ikea is one of the companies that is well known for having an excellent and devoted online fandom.

One of the most popular sites IKEA Hackers which is dedicated to modifications of current products has received a cease and desist letter from IKEA for copyright infringement. They demanded that the web address be turned over to the company.

Official Ikea Hackers Response and Image Source

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E-Retailing

E-commerce is useful way for individuals and companies to reach new customers. Service quality delivery through Internet is an essential strategy to success, more important than price and web presence. The e-commerce Website has been identified as important impact on business activities in solving the geographical problem. Thus, businesses have to react at the speed of light, so to be dynamic.

As you will see bellow two main dimension will be focus on providing online service quality; E-service quality criteria and the effects of e-service quality (e-SQ) will be highlight through theories.

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