Ikea vs Ikea Hackers – A Case Study on Brand Communities

Ikea is one of the companies that is well known for having an excellent and devoted online fandom.

One of the most popular sites IKEA Hackers which is dedicated to modifications of current products has received a cease and desist letter from IKEA for copyright infringement. They demanded that the web address be turned over to the company.

Official Ikea Hackers Response and Image Source

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